PHILOSOPHY
SNOWBOARD SHAPE
We believe that the three elements of "snowboard shape" are the outline shape, rocker line shape, and core shape. This is because the balance of these three elements determines the board's performance. The shape of a snowboard is designed to bend and twist significantly, so it is shaped with the image of that state in mind. Whether it is in powder, where the board's shape is greatly affected, or on a packed slope, where the side curve plays a major role in the turn, the board is always bending and twisting in any situation. By design, the side curve is in an inverse curve relationship with the nose rocker, and the arch line is also in an inverse curve relationship with the nose rocker. The balance of these many curves is the essence of the outline shape.
The core shape is what makes the most of the outline and rocker shape, and is an important part that is responsible for flex and torsion. Compared to the easy-to-understand outline shape, the core line is less noticeable and more difficult to understand, but we believe it is the most delicate and important element.
I consider that the three elements of Outline Shape, Rocker Line Shape, and Core Shape make up the "Snowboard shape." This is because the balance these three elements profoundly influences the snowboard's performance. When shaping a snowboard that flexes and twists significantly, one envisions the board's shape with those characteristics in mind. Whether it's in powder, where the board's shape has a significant impact, or on packed slopes, where the sidecut affects the majority of turns among, the board constantly flexes and twists in various situations. Design-wise, the sidecut has a reverse curve relationship with the nose rocker, and the arch line also has a reverse curve relationship with the nose rocker. Balancing these multiple curves is the essence of the Outline Shape. The Core Shape is the crucial part that maximizes the use of the Outline and Rocker Shapes and plays a significant role in determining flex and torsion. While the outline shape is more visually apparent, the core line may be less conspicuous and harder to notice. Nevertheless, it is considered the most delicate and essential element that requires careful attention.
PROTOCOL
Our product development process is very unique.
Every product starts with an idea in the shaper's head. The outline is then hand shaped and repeatedly field tested in all conditions. The development process to find the best outline is unique in the world.
Our product development process is truly unique. It all begins with the imagination inside the shaper's head. From there, we hand shape the envisioned outline and undergo field testing in various conditions repeatedly. The development process of discovering the most suitable outline is unparalleled in the world.
CRAFTSMAN SHIP
I have seen snowboard factories all over the world, but I have never seen a factory that pays as much attention to manufacturing as our partner. The precision and attention to detail in the core shape is not found in other factories. I think that is the pride of Man in Japan and the craftsmanship that is recognized worldwide.
And we believe that "real snowboarding can only be created by snowboarders." Because the presence of spirit is important. Everyone involved in this project is a snowboarder and a craftsman.
We've visited snowboard factories around the world, but none of them pay as much attention to manufacturing as our partners do. The precision and dedication to core shaping are unparalleled in other factories. This is our pride in "Made in Japan," and we believe it's a globally recognized craftsmanship.
Furthermore, we believe that "true snowboards can only be born from snowboarders" because the presence of the spirit is crucial. Everyone involved in this project is both a snowboarder and a craftsman.
SUSTAINABILITY
Our basic philosophy is to create products that are not discarded. We do not produce products that lead to mass waste. Our mission is to create products that people cannot let go of once they have picked them up. Choose a carefully selected, excellent board and use the board that fits the situation for the rest of your life. You may add to it, but you will not discard it. This is the shared responsibility of the founder and snowboarder.
Our core principle is to create products that are not discarded. We do not engage in mass production that leads to excessive waste. Our mission is to craft products that, once you have them in your hands, you can't bear to part with. We carefully select exceptional boards and use them for a lifetime, choosing boards that fit each situation. Instead of disposing, we believe in adding to our collection. It's a shared responsibility of Founders and Snowboarders.